67% Open Rate with the albelli welcome program

albelli has created a personalized customer lifecycle that covers the journey from onboarding to winback. In this case Maartje van albelli talks about their ‘welcome subscription’ flow and the ‘welcome first order’ flow, which are the starting point of the albelli ‘welcome program’. After the start of this lifecycle subscriptions increased by 200% in the first two weeks and the Open Rate increased as well.

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