Artificial Intelligence & Email Marketing

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Download the artificial intelligence & email marketing case Transavia

To stimulate the sale of flights that are lagging behind and to send more relevant mailings, Transavia created an algorithm that matches Frequent Flyers and flights with each other. Frequent Flyers receive personalized recommendations based on available customer data, including visited destinations. This made the newsletters much more relevant to the recipient and sales increased. A nice case to see how you can combine Artificial Intelligence and email marketing.

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