The use of an Email Countdown Timer increases your conversion, Click Through Rates and Click to Open Rates. What more could you want?
On the backend we’ll build an animated .gif that counts down to a specific moment. For example an event, an ending action or an expiring abandoned shopping cart. When your recipients look at your email, they’ll see the remaining time until that moment in realtime.
Make sure it’s absolutely clear towards which moment you’re counting down and especially what happens when the time runs out. The Email Countdown Timer won’t show the wanted conversion if that’s not absolutely clear.
Place the Email Countdown Timer above the fold. With an Countdown Timer you’re creating urgency and everything urgent should be placed above the fold as much as possible.
An Email Countdown Timer ensures higher CTR and CTO. Make sure your recipients don’t have to look for your CTA, but that its prominently present and close to your Timer!
Outlook op Mac
Android Mail 4.4 or higher
iOS Mail App
Samsung Mail App (small exceptions)