More revenue from recommendations through a combination of AI and email marketing

To stimulate the sale of flights that lag behind and to send more relevant mailings, Transavia devised an algorithm that matches Frequent Flyers and flights with each other. Frequent Flyers receive personalized recommendations based on available customer data, including visited destinations. This made the newsletters much more relevant to the recipient and sales increased. A nice case to see how you can combine AI and email marketing.

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