Optimise your opt-out process and prevent opt-outs
Written by Femke van Zelst / 20 June 2018 / Content
Offering an opt-out process is a legal requirement, but gathering new newsletter subscribers costs time and money, so you want as few subscribers as possible to opt out. You can often prevent more than 15% of opt-outs by overhauling your opt-out process. Read on to learn more.