Written by Grace Roberts
35% of recipients will only open an email on the basis of a catchy subject line. Your first impression counts. Make it an intelligent one. Set aside the fact that you spent a whole day crafting the perfect email or whether you’re offering your whole client-base a trip to the Maldives, if no one actually opens your email, it’s all gone to waste.
Savvy marketers know the latest technology can help them make a great first impression and drive action from their audience, maintaining a long-lasting customer relationship. Artificial Intelligence (no, we aren’t talking about world-dominating robots) is the latest sensation in marketing tech and we’re here to tell you how useful and flexible this tool can be in creating highly successful campaigns.
Specifically in this article, we are going to show you the advantages of using AI in order to create effective subject lines. Improving this aspect of your marketing campaigns with tailored suggestions is a great way to start your journey with AI. This article will give you a great understanding of how you can use e-Village’s AI feature: Subject line optimisation in your email campaigns to increase your ROI with a database full of happy customers.
Our AI tool looks at the following characteristics when assessing the success of your emails.
When using an AI tool on your subject lines, looking at generic advice won’t help you improve your open rates. Every company should be assessing their target audience individually. That’s why, the subject line optimisation tool, doesn’t use international standards to provide its predictions and suggestions, it uses historical results from your customer base and analyses previously well-performing campaigns.
Based on historical touchpoints. Subject line optimisation gets to you before you send out the campaign. It gives you hints and tips on how to alter your subject line as per the above characteristics in order to achieve the best engagement possible.
As a marketer, we should all be at the forefront of new, innovative technology to improve not only your campaigns but your own knowledge too. Artificial Intelligence can help you improve the effectiveness of your subject lines, making your brand more money.
Using AI can’t answer all of life’s little problems, but it’s a great place to start when producing effective subject lines for successful marketing campaigns. Find out more about e-Village’s latest AI features and what else it offers.