Interactive email, trend or not?
Written by Wilbert Heinen / 16 February 2017 / Innovation
There are a lot of trends. It makes sense, considering how incredibly dynamic we are. But what is the background of these trends? And what trends should an email marketer be watching? We’ll start with interactive email, which according to many people is an inescapable trend and interactivity will soon take flight in email marketing. Are they right?