The 7 behaviour-driven campaigns that every marketer should use
Written by Femke van Zelst / 29 November 2017 / Content / Conversion / Data
Email marketing is a dialogue. A conversation between a brand or company and the client. It may seem one-sided at times, but it is most definitely a discourse. And it’s the brand’s job to keep the conversation going. This obviously makes interaction very important. Because who wants to have a conversation with someone who won’t listen? Exactly: nobody. The key word is ‘listening’. Brands have to learn to listen better. Customers these days have overflowing inboxes, so relevance is king. But how can you achieve this in an email, and how can a brand show they listen to the customer and have something to offer them? In this blog, you will read how behaviour-oriented campaigns can provide a solution.