Anti Spam Policy

These terms and conditions were last amended on 13 July 2018.

The anti-spam policy of e-Village is aimed at ensuring that users of e-Village applications prevent emails from being sent unsolicited and / or being experienced as such by the recipient.

Received unwanted email?

To report spam from e-Village or one of the Clang users, you can contact us. Every report of spam is investigated very carefully.

Definition of spam

Sending spam is prohibited on the basis of Article 11.7 of the Telecommunications Act. The Autoriteit Consument en Markt (formerly OPTA) independently monitors compliance with this law. From 2012, the new Email Code is valid, which will also become part of the Nederlandse Reclame Code. Enforcement is therefore also carried out by the Reclame Code Commissie. To begin with, it is important to have a clear definition of spam.

The industry uses the following definition: “Spam is the sending of unsolicited email in bulk. Where ‘bulk’ stands for ‘large quantities’ and ‘unsolicited’ stands for ‘no permission given’.

In addition, there is the perception of the recipient and his definition of spam. Research shows that recipients experience an email “with an offensive subject line” and / or “an unknown sender” and / or “with the aim of misleading me” as spam.

Spam according to e-Village

Due to the international nature of our platform, e-Village cannot suffice with references to Dutch laws and regulations. We therefore apply stricter rules.

e-Village describes spam as: “Sending commercial and non-commercial email to consumers or companies:

  • where no permission has been given through an opt-in process or
  • of which the customer relationship concerns a purchase more than two years (24 months) ago and there has been no contact since then.

Who can you approach?

Everyone who receives an email from E-Messenger and / or Clang must have given the sender clear and verifiable permission to do so. This is possible in a number of ways:

  • A registration form on the website of the sender, where the recipient has registered via an opt-in process, whereby it is already clearly indicated that and with what frequency the email address will be used for sending commercial email.
  • A box ticked by the recipient on a form. This box may only be checked in advance in order processes. It must be clearly stated that the recipient gives permission to approach him or her on a specific subject. Permission is not obtained through a mention in the General Terms and Conditions or a Privacy statement.
  • When obtaining data via an offline promotion, it must have been clear to the recipient that the email address can be used for online marketing purposes of the sender AND have given permission for this by ticking a box.
  • Customers who have made a purchase with the sender within the last 2 years, it must be made clear during the purchase that the email address can be used for online marketing purposes of the sender’s own and similar products.
  • If someone hands a business card to the sender and it is stated that contact will take place via email. If the business card has been left at a trade show, it must also be indicated that people can be contacted by email.

In short, it means that a recipient may only receive mail from the sender if the recipient has given clear permission to the sender to approach him on a specific subject and is aware of the frequency of sending.

Who can you NOT approach?

Everything that falls outside the aforementioned examples cannot, with regard to e-Village, be classified under ‘clear permission’ and may not be approached with E-Messenger and / or Clang. By using our applications (both E-Messenger and Clang) for online marketing purposes, users indicate to adhere to the e-Village anti-spam policy and agree not to use recipients’ email addresses:

  • who have not given clear and verifiable permission to be approached on a specific topic;
  • that are purchased, borrowed, rented or obtained in any way from a third party, regardless of what is claimed about the quality and permission of the addresses; permission must have been obtained by the sender himself;
  • with which there has been no contact in the last 2 years; permission has an expiry date and / or
  • were gathered via the internet or another place where people publish their email address without meaning that their email address is used for sending bulk email.

Although it is possible that people have provided their email address, the permission is missing or has expired in these situations.

What should an email contain?

Apart from the fact that every email sent from E-Messenger and / or Clang is sent to recipients who have given their prior consent, the email itself must contain at least the following:

  • The actual identity of the sender, including a valid email address. A no-reply address is not allowed. Always assume that customers can and will respond to an email.
  • The actual identity and contact details, including a valid postal address, of the person on whose behalf the email was sent. This means that the name of the file owner must be in the ‘From’ field with every transmission.
  • A clearly visible reference to a simple, well-functioning unsubscribe process that immediately and permanently removes the recipient from the mailing list.
  • Cancellation must always be possible at the registration level. If you have registered at the level of the parent company, you must also be able to log out at the level of the parent company and not have to deregister per daughter.

In addition, we urgently request that postal address details be included in communication sent via our platform.

What if there is a violation of the anti-spam policy?

If e-Village has reason to believe that it is acting in violation of the anti-spam policy, e-Village reserves the right to take immediate action. This may mean that an ongoing campaign is paused or terminated until clarity has been obtained regarding the cause of the complaint. e-Village is entitled to deny users access to E-Messenger and / or Clang if the anti-spam policy is violated.

Known from: